For many years I have created concepts, developed products and written articles related to the domain of accessible, assessable and actionable knowledge. A domain that is near to my heart, being a 21st century librarian. On my desktop I used to have an image that synthesized core elements of my thoughts in one single view. I have often used that image in all kinds of conversations with participants of various levels. It turned out to be it extremely useful as a storyline for presentation, argumentation and discussion. Creating such an image is perhaps useful in your situation as well.